Who says you can’t sell ice to Eskimos? Writing a book is just the beginning of the story to becoming a successful author … But why struggle when you can watch book sales rise with this complete marketing course under one cover, giving essential strategies for generating sales? Social media and the Internet have brought a new dimension to book promotion and its use can mean the difference between success and failure. In this comprehensive guide giving 360-degree coverage of book marketing, you will learn how to: • avoid the common pitfalls using easy and affordable techniques • use the most popular sites to build your author platform • plan an effective marketing campaign • use online techniques in combination with the best traditional marketing methods Discover what stops books selling with this vital tool for any author serious about marketing both novels and non-fiction books. And with advanced tips for the expert, this comprehensive road map will help you navigate the...