THE MAKING OF BARACK OBAMA: THE POLITICS OF PERSUASION provides the first comprehensive treatment of why Obama"s rhetorical strategies were so effective during the 2008 presidential campaign, during the first four years of his presidency, and once again during the 2012 presidential campaign. From his "Yes We Can" speech, to his "More Perfect Union Speech," to his Cairo "New Beginnings" speech, candidate-Obama-turned-President-Obama represents what a skilled rhetorician can accomplish within the public sphere. Contributors to the collection closely analyze several of Obama"s most important speeches, attempting to explain why they were so rhetorically effective, while also examining the large discursive structures Obama was engaging: a worldwide financial crisis, political apathy, domestic racism, Islamophobia, the Middle East peace process, Zionism, and more. THE MAKING OF BARACK OBAMA will appeal to politically engaged, intelligent readers, scholars of rhetoric, and anyone interested...