The Survival of Soap Opera

How the daytime drama format reaches or loses its audience in the Internet age Contributions by Ernest Alba, Kay Alden, Robert C. Allen, Nancy Baym, Sara A. Bibel, Denise D. Bielby, Denise Brothers, Tom Casiello, Mary Cassata, Giada Da Ros, Abigail De Kosnik, Patrick Erwin, Sam Ford, Racquel Gonzales, Erick Yates Green, C. Lee Harrington, Barbara Irwin, Deborah L. Jaramillo, Elana Levine, Lynn Liccardo, J. A. Metzler, Jason Mittell, Patrick Mulcahey, Jaime J. Nasser, Horace Newcomb, Roger Newcomb, Radha O"Meara, Julie Porter, QueenEve, William J. Reynolds, Tristan Rogers, Melissa C. Scardaville, Christine Scodari, Louise Spence, Bernard M. Timberg, Emma F. Webb, Carol Traynor Williams, and Mary Jeanne Wilson The soap opera, one of U.S. television"s longest-running and most influential formats, is on the brink of disappearing. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers" attention from...