Facebook Marketing For Dummies, 4th Edition will continue to focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she needs to plan or refine a Facebook marketing campaign. It will be fully updated to cover the latest tools and techniques that Facebook implements to help marketers reach the Facebook audience. Topics covered include: Creating and administering your Page Timeline Understanding the psychology of the Facebook user Building your fan base Using tools such as events, contests and polls to promote your Page Increasing brand awareness Integrating your Facebook marketing campaign with your other marketing campaigns Monitoring, measuring and adjusting your Facebook marketing campaigns