People Don"t Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
Цена 24.12 - 30.98 USD
EAN/UPC/ISBN Code
9781852524975
Брэнд
Management Books 2000
Автор
Martin Butler
Издатель
Книга по Требованию
Страниц
252
Год выпуска
2005
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.