The Burma-Shave craze reached its zenith during the 1950s, withmore than 7,000 signs posted across the United States.To market Burma-Shave, Allen Odell, an advertising wordsmith,devised the concept of sequential signs to sell his shaving cream.Typically, six signs were erected, with each of the first fivecontaining a line of verse, and the sixth trumpeting the brand name.Burma-Shave signs appeared in every state except Arizona,Nevada and New Mexico. The creative people at Burma-Shave, aswell as customers who sent in jingles of their own, ultimatelycreated more than 600 of the rhymes.In the world of advertising, Burma-Shave stood as unique, creatingsigns that became a part of the popular culture.Although the Burma-Shave company is no more, these fun littlerhymes hold great nostalgic value for those of us who fondlyremember them from our Sunday drives.