Bernarr Macfadden (1868-1955) was an influential exponent of physical culture, a combination of bodybuilding with nutritional and health theories. He additionally founded the long-running magazine publishing company Macfadden Publications. Macfadden founded Physical Culture magazine in 1899, and later parlayed it into a publishing empire, including True Story, True Romances, and the once-familiar movie magazine Photoplay. Macfadden wrote and contributed to many articles and books including Superb Virility of Manhood (1904), MacFadden"s Encyclopedia of Physical Culture (1911-1912), Vitality Supreme (1915), Fasting for Health (1923), and The Milk Diet (1923). Macfadden made an unsuccessful attempt to found a religion, "cosmotarianism", based on physical culture. He claimed that his regimen would enable him to reach the age of 150. Nicknamed "Body Love Macfadden" by Time, he was a flamboyant personality who inspired millions of people around the world to live healthful and vigorous...