Strategic Thinking for Advertising Creatives

Цена 17.28 - 29.95 USD

book24.ru17.28 USD

EAN/UPC/ISBN Code 9781780672731

Издатель Laurence King Publishing

Год выпуска 2013

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11...