The Rising Role of Communication Management in World Politics and Business

Цена 20.54 USD

EAN/UPC/ISBN Code 9785929002564


Страниц 508

Год выпуска 2009

Форма выпуска 60x90/16

The authors of the book focus on such problems as the activity of transnational communicational groups, communication competency in business, the role of communication management in international affairs, military operations and "orange revolutions", CM and terrorism, the problems of communication and information security, media wars, crisis communications including the role of CM in the world economic crisis started in 2008, the communicational support of cultural activities, PR and CM MBA education and much more.