"Never before has there been such a clear-eyed, understandable explanation of brand for the common man. As a manual for laying the foundation for which all of your marketing is built, Billion-Dollar Branding is indispensable. It will make you rich, thin and gorgeous." --Jay Conrad LevinsonFather of Guerrilla Marketing & author of countless extraordinary books on marketing "The least-pretentious, most-infinitely-readable, indisputably smart book on the art and science of marketing I"ve read in...well, forever. Blaine and Honey combine decades of practical experience (and no small amount of wit) into a truly insightful guide to the critical act of delivering consistent, meaningful brand behavior--to the benefit of both consumer and bottom-line. Indispensable to a growing business, every piece of advice in here applies to each and every Fortune 500 brand as well." --Kristi VandenBoschAdvertising Agency CEO, Publicis & Hal Riney and TBWA\TEQUILA "How can something be so damn fun to read,...