Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective us of typography. It is for designers of every medium in which type plays a major role. A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The page. Each of the 100 principles has an explanation and examples representing the principle in action.