This is the second book in the Design Elements series that focuses on a single core element of design. Created with the design student in mind, each book in the series offers a comprehensive reference for understanding and effective application of these core building blocks for designers. Each book breaks down the rules and elements of related to its specific subject, how and when to apply effective usage, as well as when it's okay to break the rules. This series of books expands on the chapters currently offered in Design Elements (by Timothy Samara) and the presentation and didactic nature of each book is inspired by Design Elements as well. Book 1: Form and Space Book 2: Color Fundamentals Book 3: Choosing & Using Type Book 4: Choosing & Using Images This is a reference library which every designer needs but does not have. Both text book and design reference, each book in this series offers not only instruction promising a solid understanding and usage rules for the core elements of design but also provides application-oriented inspiration as a crucial teaching tool