"Print and Production Finishes for Promotional Items", the third title in this series, explores the creation of promotional items from a production and manufacturing point of view. With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audience's attention. For ideas on everything from mass-mail flyers, billboard posters, lavish catalogues and calendars, to customised clothing, toys, badges and bottles, "Print and Production Finishes for Promotional Items" is an indispensable ideas sourcebook and practical guide. By analysing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes than can be applied to any job.