Modern Competitive Analysis
Цена 52.12 - 99.95 USD
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EAN/UPC/ISBN Code
9780195119411
Вес
765 гр
This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.