- A fun mini edition of the first book to embrace the whole of the UK and its creative influence on international fashion, this will appeal to industry professionals, students and anyone with an interest in fashion. The UK is a creative and cultural melting pot where international designers can develop their creative identity. London Fashion Week is renowned for showing an edgier breed of designer and for celebrating cutting-edge couture that pushes the boundaries. Inspirational and informative, this book focuses on the British designers who, since 2000, have made their influence resonate globally: designers such as Stella McCartney, Alexander McQueen, Hussein Chalayan, Vivienne Westwood, John Galliano, Julien Macdonald, Giles Deacon, Matthew Williamson and Paul Smith. The chapter on each designer defines visually how Britishness informs their work, showing final collections, process work and studio space. Text in the form of questions and answers or running text illustrates each designers British influence and distinct style.