This book will help you 1. Learn why you need to be "light, bright and polite" 2. Find the best messaging to activate your customers 3. A formula to make social media add to the bottom line 4. Grow your email list from your website & social media 5. Five steps to getting great testimonials on LinkedIn 6. Use 3 touch-points to get people talking about you 7. How to create a social media upgrade campaign Plus: 36+ tips and social media videos you can instantly start using to become more grassroots oriented In this book, Josh Ochs outlines many of his counter-intuitive marketing techniques he has used on over 36+ brands in multiple industries. Josh also shares dozens of grassroots techniques and tips he has developed to unite thousands of people at his international networking events that bring together professionals in over 15 cities, 4 countries, and 3 languages. He also shows brands how to keep their social media messaging safe by reminding them to always keep it Light, Bright and...