When customers are truly thrilled about their experience with your product or service, they can become outspoken evangelists for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers. Authors Jackie Huba and Ben McConnell explain how to convert already loyal customers into influential and enthusiastic evangelists. The year-long research project that led to Creating Customer Evangelists outlines the framework for developing evangelism marketing strategies and programs. The ultimate goal is to create communities of influencers who drive sales or membership for your company or organization. From their research into the best practices of some of the most forward-thinking companies with legions of evangelists who spread the word, Huba and McConnell outline and explain the six basic tenets of creating customer evangelists: * Customer plus-delta: Continuously gather customer feedback * Napsterize knowledge: Make...