Includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable a??Dave Kerpena??s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.a??a??Jim McCann, founder of 1-800- FLOWERS.COM and Celebrations.com a??Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.a??a??Seth Godin, author of Poke the Box a??Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being humana??being likeablea??will get you far.a??a??Scott Monty, Global Digital Communications, Ford Motor Company a??Dave gives you what you need: practical, specific how-to advice to...