In this book (approx. 5,950 words in length), I address and discuss a??unfairly unfavorablea?? book reviews that are posted against independent (indie) author"s books and ebooks and not those that are earned and deserved by them. Some of the content in this book, I have derived from posts I made on a publisher"s forum, which I have rewritten and edited into headings for this book. The fact that undeserved negative reviews are posted online by readers on bookseller websites, is evident by the fact that same books at the same time, can have highly favorable and positive reviews posted for them by other readers. This type of contrast proves that reviews are not always a matter of fact but also a matter of taste. A negative perception of a written work can be held by only a small percent of readers, while a positive perception by the majority and vice versa. The point being that a negative review can sometimes stand alone or be the first type that is posted for a written work but that...