The world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople need to adapt to the new business environment. Principled Selling discusses the new skills and behaviors needed to win customers, build relationships and retain existing ones.This highly effective approach to business development helps align sales techniques with the new expectations of customers and clients by emphasizing content marketing and motivating customers, rather than coercing them. Readers will learn to:- avoid cold calling and generate meetings- develop relationships built on trust and maintain customer loyalty- sell services in ways that clients appreciate -sustain long-term sales growth- incorporate social media into an effective business development strategyFocused on building long-term, profitable relationships rather than manipulation and "closing the sale," Principled Selling offers...