Why is it important to find your Element? The most important reason is personal. Finding your Element is vital to understanding who you are and what you"re capable of being and doing with your life. The second reason is social. Very many people lack purpose in their lives. The evidence of this is everywhere: in the sheer numbers of people who are not interested in the work they do; in the growing numbers of students who feel alienated by the education system ... I"m not suggesting that helping everyone find their Element will solve all the social problems we face, but it would certainly help.