The fashion design process has always been shrouded in mystery. The unique creative approach that each designer evolves to arrive at their final collection has gone largely undocumented. Yet it is precisely this thinking behind a collection that sets one designer apart from another. Learning to push ideas forward, to develop concepts and to challenge the status quo is what gives us some of fashion"s greatest innovations. What we do know for sure is that every designer is different. There is no "right" way to approach design, and the number of ways to move between ideas, evolve concepts and develop designs is limitless. It is exactly this diversity of approach that this book seeks to capture. By following nine student designers through their thought processes in response to a brief, Fashion Thinking unmasks secrets of the design process. Supported by beautiful imagery and illuminating perspectives from professionals throughout the fashion industry, Fashion Thinking...