crEATe. investigates new visual developments and innovative trends within food, design, hospitality and packaging design. Food is not just a hot topic in design and cutting edge creativity today, but also an enormous industry with changing standards and perceptions. crEATe. investigates recent trends and visual developments within food, design, hospitality and packaging design. This sourcebook documents and illustrates manifold examples and concepts that are the driving forces in contemporary food, both influencing and inspiring today s visionary chefs, designers, and consumers. Six extensive chapters shed new light on the central topics and various approaches relevant in contemporary food with incisive texts including profile features of visionary creatives accompanied by visuals. It starts by examining the treacherous landscape of food politics with environmental and production concerns in Food Activists . The return of Wholehearted home-style cooking is addressed as well as the sophisticated choices of nutritional Smart Food . Packaging confronts new challenges in delivering high impact aesthetic and brand experiences while being cost effective and sustainable. The concepts and interior design approaches of Food Spaces are also evolving into luxurious canteens, cooking laboratories and store designs. The various attitudes of how people are embracing food are defined in Typologies . Finally, crEATe. further explores Future Solutions by illuminating emerging trends that will follow, illustrating how food will look as well as how we will respond to it emotionally and aesthetically. Based upon research by trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory, the multifaceted examples in this informative volume are diverse. Portrayed in striking ways, they range from product design, industrial design and the interiors of restaurants and hotels to branding and consumerism. crEATe. surely indicates how food is gaining new meaning in our lifestyle as well as in top-notch contemporary design.