- Carries EU Toy Safety Directive "CE" logo. This is the best-selling "My First" series - now brighter, bolder and better! You can get your toddler counting confidently with "My First Number Board Book". Packed with bright, lively pictures and large, simple text - this is an ideal book to stimulate recognition and encourage talking and naming. It features a chunky format and hardwearing pages that are great for little hands.