Long Tail: How Endless Choice is Creating Unlimited Demand
Цена 27.66 USD
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EAN/UPC/ISBN Code
9781847940360
Брэнд
Random House Business
Автор
Chris Anderson
Издатель
Random House, Inc.
Год выпуска
2009
- What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.