The history of "Time"--from its inception to its iconic status today--recounted by its world-famous editors, art directors, and stellar cast of contributors. "Time" is a fascinating look at the history of the world's most influential newsweekly. The complete compendium is illustrated with hundreds of covers and archival photographs, featuring the work of the twentieth century's most respected journalists, editors, and photographers--from Eddie Adams, Neil Leifer, Dirck Halstead, and David Hume Kennerly, to David Burnett, Gregory Heisler, Matt Mahurin, James Nachtwey, and Diana Walker, who together won more major photo awards for "Time" than all other publications combined. This volume explores "Time"'s documentation of seminal moments in history, including the moon landing, the Kennedy assassination, Vietnam, the Gulf War, and September 11th. It investigates the reasons behind "Time"'s "Man of the Year," transitions in design, the creation of the symbolic red frame, the important designers and illustrators, the covering of both hot and soft news, as well as the magazine's changeover to the 21st century and the creation of "Time"'s international editions.