In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how-even if you"ve never sold a product in your life-you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and gides, this book shows you how to: * Write articles for professional publications * Make cold calls like a sales pro * Network to build a lasting customer base * Develop a winning sales strategy With this book at your ingertips, you"ll get the marketing and sales skills you need to survive-and flourish-one sale at a time!