Quantitative Methods for Business (+ CD-ROM)

The purpose of this eleventh edition, as with previous editions, is to provide undergraduate and graduate students with a conceptual understanding of the role that quantitative methods play in the decision-making process. The text describes the many quantitative methods developed over the years, explains how they work, and shows how the decision maker can apply and interpret them. This book is written with the nonmathematician in mind. It is applications oriented and uses our problem scenario approach. In each chapter a problem is described in conjunction with the quantitative procedure being introduced. Development of the quantitative technique or model includes applying it to the problem to generate a solution or recommendation. This approach can help to motivate the student by demonstrating not only how the procedure works, but also how it contributes to the decision-making process. The mathematical prerequisite for this text is a course in algebra. The two chapters on...