Planning and implementing successful tourism programmes requires in-depth understanding, knowledge and predictions of both tourist and executive behaviour. The actions of tourists are not based only upon conscious thinking and decision making; realistic and practical management strategies need to build from relevant knowledge about tourists" implicit and explicit thinking as well as knowledge of context influences on tourism behaviour. The planning, implementing and evaluating behaviour by tourism executives needs scrutiny - this book advances knowledge of the thinking and observable behaviour of tourism executives. "Tourism Management" provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occur. Offering useful descriptions, tools and examples of tourism...