Fore executives entrepreneurs and investors this accessible handbook is the definitive guide to all aspects of breaking into- and expanding- business opportunities in China. From biotech to energy from finance to entertainment western businesses need to understand China s emerging market. Now expert China analyst and business journalist Ted Plafker offers powerful insider s advice on succeeding in this dynamic economic market. Discover invaluable insights such as: • be aware of guanxi a word that defies simple translation. In the narrow sense it means relationship or connection but in business it means everything from networking to pull. • know the upside as well as the pitfalls of all business dealings. For example the joint venture structure carries huge risk but a carefully selected partner can deliver major local benefits. • understand cultural nuances. Be aware of the importance of even the small stuff such as the practice of not just saying good bye to a visitor but accompanying him or her to the main gate of the building or to the street.