The world’s only annual of the trade fair industryLatest trade fair presentations of international brandsIncluding Highlights of the Shanghai Expo 2010This year the Shanghai World’s Fair will pose in real terms the issues discussed in earlier volumes of this internationally-recognised series: is there a future for the real exhibition space in a virtual economy? What will the role of the Eastern markets and Eastern players be in the development of the fair world? How will current short or long-term economic changes affect the fair as a business? And before the Shanghai Fair closes, there will be this year’s volume of solutions and answers: with stands from Germany, the UK, the USA, Switzerland, France and the Far East. With work by well-known and new agencies for clients large and small, the annual offers an authoritative and independent overview of current practice and future potential. The author Conway Lloyd Morgan is Senior lecturer at the School of Art, Media and Design,...