Roger Dawson"s "Secrets of Power Negotiating" has changed the way American business thinks about negotiating. Thinking "win-win" - looking for that magical third solution in which everyone wins but nobody loses - can be a naive and ultimately unsuccessful approach in today"s tough business environment. Power Negotiating teaches that the way you negotiate can get you everything you want and still convince the other side that they won also. "Secrets of Power Negotiating" covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.