In today"s cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building buzz through free media is the most efficient and effective way to attract prospects, gain client loyalty, and develop an aura of prestige. Marisa D"Vari, one of the nation"s leading expert strategists on media promotion, offers fresh "insider secrets" on how to establish credibility via media interviews. Filled with tips, checklists, summaries, and colorful "success story" anecdotes, Building Buzz shows you how to quickly achieve a certain "celebrity status" that will attract clients like a magnet. Even better, you will learn how to turn these interviews into a powerful credibility machine that works 24 hours a day, 7 days a week. Expand your client list, enhance your credibility, and explode your profits with this dynamic, essential resource.