There has been explosive growth and significant change in the business and culture of televised sport during recent years. An ever-widening variety of televised sports are now one of the most valuable forms of broadcast entertainment, throughout the world. Students of sports management, business and media today need a sound understanding of the economic theory of sports broadcasting. This book will enable sport and media students to use economic theory with confidence. Sports broadcasting has evolved within a unique regulatory culture and this book provides an accessible, detailed introduction to all aspects of the economics associated with the area. "The Economics of Sports Broadcasting" is designed as student textbook and contains a full range of student friendly textbook features. Includes: An overview of the historical and contemporary sports broadcasting; Introduction to the players in sports broadcasting - Viewers, TV channels, sponsors, club...