Patti Anklam provides a guide for leaders and participants to work within and lead purposeful social networks "in the world." Awareness of "networks" and "networked organizations" has reached the mainstream of the business publishing world, as evidenced in the increasing number of articles in such publications as the Harvard Business Review and the Sloan Management Review. Many graduate business school programs now teach social network analysis and network theory. Networks exist outside of corporations as well - everyone participates in multiple networks, including the informal family, community, work, and their purely social networks of friends. Formal networks include civic organizations like Rotary International, alumni groups, and business and professional groups. The latter have all evolved distinct governance models, norms for joining and participating, legacy databases, membership rolls, and very public identities. There is yet another class of network that is not yet well...