Building Online Stores with osCommerce: Professional Edition will teach you how to use build and maintain a complex, powerful e-commerce Website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to: Increase your sales through cross-selling and up-selling Offer custom discounts and support the use of gift certificates Incorporate your own RSS feed to enhance the content of the site Use and control banners to market popular or profitable products within your store Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal Understand the security technologies involved in e-commerce and develop your own security and backup strategies Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes Learn the principles and methods used by professional programmers to empower you to continue creating and...