The Real Business of Web Design reviews how the Internet became an integral part of our culture and provides a broad framework of specific tools for improving Web initiatives in any business. The author"s analysis of information as currency, the pitfalls of acronyms, the perils of "tech-talk," and the value of abundance helps make Web design understandable and the results meaningful and sustainable. This book provides insight on numerous companies now streamlining business processes and improving communications between customers, employees, suppliers, and partners using the Web.