Managing Media Companies: Harnessing Creative Value
Цена 112.45 USD
EAN/UPC/ISBN Code
9780470713952
Брэнд
John Wiley and Sons, Ltd
Издатель
John Wiley and Sons, Ltd
Страниц
400
Год выпуска
2009
Форма выпуска
190x235
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.