This book is designed as an introduction to international business, either as part of a general business and management degree, or for continuing education. Each chapter is self-contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for individual study. Формат издания: 19 см х 24,5 см.