This edition enhances the important changes made in the previous edition in two readily apparent ways: rhetorical principles now underpin the entire book, and the purposeful use of visuals is emphasized throughout. These changes reinforce our commitment to helping students understand the rhetorical situation as the starting point for their reading and writing and to guiding them in the interpretation and production of visuals, which are ubiquitous in contemporary culture. Формат: 13 см x 18,5 см.