?Revealing and highly entertaining. Mr Pitcher writes like a dream. This book needs no further spin.? William Keegan, Associate Editor, The Observer `Trust George Pitcher to stop the top spinning? Paul Routledge, Chief Political Commentator, The Daily Mirror ?An acute synthesis of experience and insight. Pitcher combines a light hearted refusal to take spinners too seriously with a grounded insistence that communications must grapple with issues that really matter.? Tom Bentley, Director, Demos