This book presents the breakthrough discovery of a new business performance metric that enables global enterprises to finally answer the important question: How well does it use information to improve business? The Information Orientation (10)(TM) metric measures ?business intelligence? by showing how effective management of information and IT, and people?s behaviour with information are directly linked to business performance. ?Information is a forceful weapon in creating competitive advantages to increase customer satisfaction, employee morale and shareholder value?. –– Puis Baschera, CEO, Hilti Corporation, Liechenstein ?The technology and processes to capture and analyze information are available to us all. However, this book vividly demonstrates the link between information capabilities and business performance and provides valuable guidance to unlock the potential.? –– John S. Boardman, CEO, Dubai Aluminium Company, United Arab Emirates ?By applying the Information...