Strategic Management of E–Business

Цена 57.44 USD

EAN/UPC/ISBN Code 9780470802922

Автор

Страниц 384

Год выпуска 2004

Strategic Management of e–Business presents the established models of strategic management and their sustainability to the e–commerce environment. The text discusses the strategic management of e–Business. Both "back–office" systems and e–commerce systems are described and analysed.