You can get there Whether you’re already working in the e–business field and looking to expand your skills, or setting out on a new career path, Wiley Pathways E–Businessomeland Home will help you get there. Easy–to–read, practical, and up–to–date, this text helps you learn about e–business development and execution. It also helps you master the core competencies and skills you need to succeed when running an e–business. With this book, you will be able to: Take an e–business from an idea to a working Web site, develop a business plan, and obtain funding from a variety of sources. Effectively use keywords and META tags to get search engines to notice your e–business, and monitor and manage search engine rankings. Choose ways of accepting customer payments for goods and services, an appropriate shopping cart for your website, and the right method of inventory and fulfillment. Work with designers to create a winning...