Many of us have good ideas, but very few of them are ever acted on. What steps can you take to ensure that your own good ideas are realized? When a group of people get together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are ignored. Worse, ideas with far less likelihood of success may be adopted. Why are so many good ideas dismissed? Leadership and communication expert John Daly has a straightforward answer: They weren"t sold well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice. To be successful, people in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from others. Daly offers a comprehensive action guide that explains how to shape opinion, inspire change, and achieve results. Drawing on current research on persuasion, innovation, power, and management, he discusses the complex factors involved in selling an idea-the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, researcher, or anyone else who seeks the satisfaction of having his or her own idea become reality, this book is an essential guide.