Do you want to be your own boss but fear the enormous risks associated with starting a business? The time has never been better to go it alone, says marketing expert and successful entrepreneur Bruce Judson. In this book he shares an entirely new approach to entrepreneurship. Using the benefits of technology -- E-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it"s easier than ever to start your own business. Enhanced by these new services, it"s also possible to create, for the first time, a highly focused business. The result is what Judson sees as the key to successfully going it alone: a business that remains small in size but grows to big profits. Through his own winning experiences as an entrepreneur, along with numerous case studies, Judson illustrates this growing trend. Go It Alone! is a practical guide that will lead aspiring entrepreneurs from corporate dependence to business independence.