Alan Fairnington has distilled the emerging attitudes towards our business and social mores, and traditional consumption habits in an insightful and highly readable forecast of twenty-first century trends and developments. Julie Sherborne Managing Director ACP Magazines Asia This book is a most important framing of our evolving marketplace. Companies, governments and NGOs need to pay attention and think through its ramifications. Dr. Alan Middleton Executive Director, Marketing Professor Schulich School of Business Timely, thoughtful and provocative. John A. Quelch Professor Harvard Business School Alan Fairnington provides a roadmap for marketers who need to understand the changing values and new perspectives of consumers. He provides a well argued review of the issues and opportunities which companies will need to grasp in this century. Stefan Grafe Founder and Managing Partner Mext Consulting ...