This study examines the socioeconomic and environmental implications of the new camu camu industry in Peru. Camu camu (Myrciaria dubia) is a small tree native to wetlands of the Amazon basin. It is especially abundant in Peruvian Amazonia. The high vitamin-C content of the fruit has generated interest in exporting camu camu products from Amazonia to more-developed countries. The government of Peru has been actively promoting this new extractive industry, as well as the planting of camu camu in rural areas. Non-governmental development organizations and private industry are now actively involved with camu camu projects and enterprises. In Peru, enthusiasm for this native species is high, because camu camu is expected to provide a much-needed and sustainable economic boost for the region. However, many questions about the environmental implications and socioeconomic impacts of the camu camu export industry need to be answered in order to understand its ecological and economic viability,...