A "must-have" reference for every library European Marketing Data and Statistics 2012 is Euromonitor"s best-selling title. Now in its 47th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries. Statistics researched range from advertising, health, media and leisure to home ownership, external trade and population trends. Buy this book and you have an ideal starting point for building country profiles. "This remains a useful source that provides easy access to a large amount of statistical data" CHOICE Magazine European Marketing Data and Statistics includes: > Hard-to-research demographic, economic and marketing statistics in one volume > Standardised data across 44 European countries for easy cross-country comparisons > Data spanning 30 years* for reviewing historic as well as recent trends (*to 1980 where possible) Key areas researched: Advertising; Agricultural resources and output; Automotives and transport; Banking and...