Strategic Management: Competitiveness and Globalization: Concepts and Cases

Цена 219.69 - 272.78 USD

EAN/UPC/ISBN Code 9781111825874


Издатель South-Western College Pub

Страниц 482

Год выпуска 2008

Форма выпуска 210x260

"Strategic Management: Competitiveness and Globalization: Concepts and Cases" is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, Cengage now online teaching tools, and the Business and Company Resource Center (BCRC) - a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures...